Website

Your website is the hub of your marketing and should represent your business in a way that makes people want to pick up the phone and book. It also needs to get the attention of the search engines or you will never get found. Here are some of the items that come standard without websites:

• Custom Design - no cookie cutter templates.
• Unlimited Edits - Add a new staff member or new technology page whenever you need
• Regular Blog Posts - New content for search engines
• HTML rendered pages - super fast loading
• 99.999% Uptime - Your website doesn’t do you any good if it is down
• Custom Written Original Content - no duplicate content here.
• Fast loading Video content
• Custom Menus
• Custom forms
• Chat feature
• Popups
• Location picker if needed
• Free stock photos
• Free SSL certificate - ensure your visitors are confident in the security of your website

Website Animations

Why settle for static images when you can add movement to make your content more eye catching?

Custom and creative animations can keep viewers on your website longer, while making your business appear modern and memorable. Most animations that you find online are either overused, or very expensive, as animators are highly skilled and expensive to keep on payroll, but here at H-Cube Marketing we see the value of standing our from the crowd, and stop at nothing to give your customers an experience they won't forget.

SEO (Search Engine Optimization)

Search engine optimization is critical to get your website found in searches. Without SEO you are almost guaranteeing your competition will show up above you in search results. Here are some of the many different types of SEO that we provide for our client’s sites:

On Page SEO

• Core Web Vitals
• Title Tags
• Meta descriptions
• Schema markup
• Regular crawlability audits
• Content creation for lean pages
• Optimized sitemap
• Search console setup
• Internal linking
• Minified Java Script and CSS
• Image alt tags
• Q and A pages

Off page SEO

• Backlinking
• Deep linking
• Social bookmarking
• Brand Mentions
• Content marketing
• Commenting

Youtube Channel Setup and Optimization

Youtube is owned by Google and therefore the second largest search engine in the world. To forget about Youtube means you are missing out on a great opportunity to get found.

Local Search Optimization

As a local business it is becoming more important to show up in the “Map Pack” or the search results that are pulled in from Google Maps. To increase your chances of showing up here we provide the following in addition to the items above.

• Google My Business optimization
• Citation building campaign setup

Digital Advertising

Digital ads are one of the most effective ways to show up in search results and introduce your service and brand to people who may not know about you. These digital platforms include:

• Google Ad setup and management
• Facebook Ad creation and management
• Instagram Ad creation and management
• Bing Ad setup and management
• Email and text drip campaigns

Website Analytics

Having a website without knowing what people are doing on that website is a sure way to waste money. All of our websites include:

• Google analytics setup and reporting
• Monthly website audits with SEMrush
• Website heat maps with Clairty so you can see exactly what people do on a page.
• Virtual Monthly Analysis and easy to understand comprehensive data review.

Call Tracking and Recording

If you spend money on any type of marketing you should be tracking every call that comes into your office and recording those calls. This gives you a clear picture of your return on investment from each source and allows you to spot issues with your reception staff. Don’t spend any money on advertising until you have trained the people who answer the phones! Our services include:

• Call recording for training purposes
• Human review of calls for training purposes
• Reception training - quoted additional (Included On Full service and Full service plus)

Social Media Management

Social media is becoming more important for marketing your business. Let us help you take the guesswork out of tackling social media. Our team will provide you with content, guidance, and ideas for your social media. Don’t be fooled by companies who say you don’t have to provide anything for social media. It is called “social” media for a reason. Your followers want to hear your authentic voice, not some cookie cutter stock posts from a third party. /p>

Social Media Full Engagement

• Full analysis of current social media presence
• We simplify the process for you.
• Provide content and direction for your own original content.
• Can be hands on or hands off depending on your package
• All platforms, instagram, facebook, tiktok, linkedin, Youtube

Customer e-newsletter

Make sure your customers know what is going on with an e-newsletter. This is the best way to ensure they don’t go looking elsewhere for services they need but don’t know you offer. We produce beautiful graphic designed emails that can be sent through your business software or we can send from our system if you don’t have that option.

Customer reviews pages for website

Customer reviews are one of the most important parts of your online presence. Having a way to systematically get positive reviews is critical to building that positive reputation.

We can integrate with your current followup systems or set up a way for you to use your website to ask for reviews from your customers.

Our system allows those who are not happy to give their feedback to you instead of posting it on Google or Facebook first.

Startup, brand consulting and design

We’ve helped many startup businesses get off the ground. We can help with everything from choosing a name to designing a logo and everything in between.

Logo Creation

Is your logo looking old and tired? We can freshen it up or create a whole new logo for you. Includes multiple revisions.

Logo Creation

Is your logo looking old and tired? We can freshen it up or create a whole new logo for you. Includes multiple revisions.

Domain management

One of the most confusing items for many business owners is the management of their domain. We can help you through this process with:

• Email setup and management
• DNS management
• Setup subdomains for marketing campaigns

Organize Virtual tours

Give people a glimpse of how amazing your office is with a virtual tour. We can work with you to arrange photographers and videographers in your area to get a high quality experience for your online presence.

Risk assessment in all marketing campaign

All marketing has a risk but having a full assessment before you spend can save you thousands of dollars. We have a system of assessing all types of marketing campaigns before you decide if it is a good fit for you.

ROI analysis for critical KPIs

Know what kind of return on investment you are getting for all types of campaigns. Whether it’s online or offline you need to know if your investment is paying off. If not you should stop and do something else. We help you understand exactly what is happening and review it on a monthly basis.

Staff recruitment

Staffing is one of the biggest problems for most businesses today. From front end staff to a new associate, we can help by crafting effective recruitment ads to fill your vacant positions, and help you determine where to post them.

Live event setup

Live events are one of the most effective ways to get new customers and show appreciation for your existing customers. We can help you with the logistics and materials to pull them off with style!
Some of our most popular events are:

• Little smiles day
• Grand reopenings
• Patent appreciation events
• Brush to Win

Gated educational content for customers

Education is the foundation of good advertising and what better way to educate customers than customized customer guides that can be used to educate existing customers on additional services or for risk lowering offers on your website and marketing campaigns.

Direct Mail

We hear all the time that direct mail is dead. Not even close. Direct mail is one of the most effective ways to get your message in front of your local prospects. We provide complete direct mail services including:

• Graphic design
• Copywriting
• Postal delivery area recommendations
• Print and mail services

Video production

Video is fast becoming the medium of choice for people to gather information. Our video editors can help with everything from welcome videos for your homepage to explainer videos for your services. Some of the videos we produce include:

• Explainer videos
• Whiteboard videos
• Virtual tours
• Videos for digital advertising
• Bio videos for staff
• Testimonial videos
• Before and After videos

Print Ads

Newspapers and magazines have long been the standard for advertising. With the increase in ad budgets now going to digital media, print can be one of the most cost effective ways to hit your target audience. Our print services include:

• Graphic design
• Copywriting
• Ad buys
• Demographic research
• File preparation

Radio

Radio advertising is still one of the most effective and economical ways to reach your local market. Buying radio can be a confusing experience, with industry terminology that seems to be created to keep it that way. We help you decipher what radio sales people send and decide things like what station is the best fit for your business. We also include: Script writing Voice services Media buys so you get agency pricing.

TV

Most people think TV advertising is way more expensive than it is. It’s not for everyone but in certain situations it can be extremely effective. We can determine based on your goals and your location whether it is a fit for you. We also provide:

• Script writing
• Media buys
• We work with the production team at the station to ensure your ads represent you well.

Signage

Signage is an important part of every business. Signage can bring people in and it can help existing customers spend more money. Whatever your needs we can help. Some of what we can do:

• External signage design and arrange for installation
• Perforated vinyl window graphics
• Internal signage design and arrange printing or installation
• Sandwich boards
• Event banners
• Temporary streetside signs
• Posters for your operatories

Window graphics

Many businesses have huge windows. Why waste that space when you could cover them with graphics that bring in new customers. We can design and arrange for the install on most window types.

Stationery

Your stationery should represent you well. Our designers have vast experience with all your stationery needs. Our print costs are some of the best in North America.

• Envelopes
• Letterhead
• Business cards
• Presentation folders
• Thank you cards
• Referral cards

Internal Marketing

Your current customers should be your biggest source of increase revenue. Make the upsell easy with:

• Thank you cards
• Referral programs and cards
• Customer guides
• Reception scripting
• Front desk signage
• Operatory posters

Consulting

Our consulting team has a combined experience of over 40 years in marketing. Don’t leave your questions unanswered. Our consulting consists of:

• 1 hour marketing and strategy sessions every month.
• 2 hours for Full Service Plus clients.

On site visits

Sometimes seeing a business in person can give us a much better picture of what needs to be done to make your marketing a resounding success.

Audit of physical location

We do a complete audit of your business to see what we can do to improve the customer experience and position you as the “place to be” in your community.

Staff training

Your marketing is only as good as the first point of contact in your office. Your staff can also make the difference between an amazing or a disappointing experience. We work with your team to ensure a great experience from start to finish. This training can be purchased as extra on our lower packages and limited reception training is included in our full service package and entire staff training every month is included with our full service plus.