(Like it or not, this is exactly what everyone is thinking whenever you ask them to do business with you)
…so they end up throwing away your Direct Mail piece, ‘deleting‘ your Voice Mail and E-Mail messages, or worse, comparing only your price/rate to what your competitors are charging for far less superior products/services. And when you do a follow-up with a hot prospect, you end up in their ‘voice mail system\’ only to never hear back from them. Sound familiar?
If your marketing message isn’t convincing your targeted prospect and existing clients of this, you’re wasting a lot of good money and your valuable time trying to market your organization. The good news: we can fix your marketing message so more prospects and clients take notice of what you are trying to sell. The result: Your sales increase substantially and quickly!
We help organizations like yours drive in more new customers and retain existing customers by turning the art of marketing into a science. We will work with you to uncover your prospects’ Emotional Hot Buttons and the necessary supporting Logic of why they buy what you sell – and leverage that information in compelling marketing terms using our simple yet powerful Marketing Equation.
In today’s world if you don’t have a website your business basically doesn’t exist. There are many ways to get a website from the free products that allow you to build a website on your own to templated websites that give you a selection of designs to choose from and some standard copy to a complete custom site that is designed specifically for your practice.
At H-Cube Marketing our philosophy is that your business is unique so your website should be unique as well. From design and functionality to 100% unique copy our sites will represent your business in a way that is as unique as you are.
With an integrated marketing system like H-Cube Marketing, your website will work together with all your materials to create a branded visual appearance, consistent strategic message (with all other materials), and capture qualified leads. Many other website design companies provide templated sites with little or no thought as to how everything will work together as a system — lack of integration is the primary reason many people complain that their website is not as productive as it should be. We include integration with Google Analytics and Search Console as well as basic onsite optimization to help get your site found by the major search engines. We also offer additional Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to ensure your prospective patients see your site first.
Building a website without doing SEO is a bit like building a restaurant in the middle of the desert. There are no roads leading there and no signs telling anyone where you are so the likelihood of your restaurant getting found is remote. The same thing with your website, you can have a website that looks great and you think represents your business well but if no one ever finds it then it is not doing you much good.
We separate SEO into 2 categories; on-page and off-page. On-page SEO has to do with how your site is built (the code and structure) and the written content that is on your site. This is extremely important because if search engines arrive at your website but cannot tell what the site is about or if the content is exactly the same as some other website then you may get pushed into the abyss that is nowhere to be found on related searches. A few examples of what is included over and above our basic website: optimized images, complete tag structure optimization, load speed optimization, internal linking, monthly site audits to improve ranking and keep up to date with changes in Google’s algorithm, Google Webmaster Tool
Off-page SEO is all the factors that affect your search ranking outside of your website itself. These can include things like quality backlinks, social bookmarking, online directory listings, video links, web 2.0 sharing and engagement, press releases, online articles, forum posting, commenting, and niche directories just to name a few.
Good results from SEO takes time so it is a good idea to do some SEM or search engine marketing in the meantime to get on the first page of Google right away.
Search Engine Marketing or pay per click advertising is the best way to get your site in front of people who are searching for your service right away. The typical SEO program can take 3-6 months to get first page results depending on the market but SEM can get you on page one within 72 hours.
In addition, paid search marketing can target prospects who have searched for your service in the past with remarketing and display advertising. With this method of online ads, you can even retarget visitors who have been to your site but may not have booked an appointment.
Search Engine Marketing can also be a great way to test campaigns you would like to run in other media. Our SEM service includes the following:
Your practice works with patients in a specific area. Google has created its local search platform specifically for businesses just like yours. By optimizing your local listing(s) with Google, H-Cube Marketing can ensure when someone searches for your product or service in your area you show up at the top of the local listings. This optimization will be done across all Google platforms (Maps, Local Listings, and Google+) in a coordinated effort to make sure your local marketing drives in the maximum number of new customers/clients.
Managing your online reviews is also a critical component of your local and organic search strategy. H-Cube Marketing has several automated systems for gaining reviews from your raving fans. At the same time, we make sure those who are not so excited about their experience let you know before they post their opinion online.
Social media is fast becoming a reliable source of new clients/customers for those who take it seriously. Social media marketing is not for the faint of heart. It requires an unwavering commitment to keeping up with posts and comments on whatever social media channels you choose to participate in.
If you are already busy with the day to day responsibilities of managing your business, it can be difficult to find time to promote your business on Facebook, Twitter, Google Plus and more. That is why we offer a professional in-house social media marketing service, designed to keep your business active on many of the most popular social sites on the web.
In addition, your H-Cube Marketing program will also help you and your staff to produce personalized in house content that can engage prospective customers and current customers in a way that no outside service ever could.
Your current customers already know and trust you. They are also one of the best places to get increases in your revenue. Many of your customers are looking for services they don’t even know that you provide. If you don’t tell them about what you do they may go somewhere else. With strategies like regular email communication, social media posts, signage, new customer welcome packages, and on-hold messages, you can increase the spending of your current customers for a fraction of the cost of acquiring new ones.
Many people will tell you that direct mail is dead. That couldn’t be further from the truth. Direct mail works, it’s that simple.
According to the 2015 DMA response rate report, response rates for direct mail outperform digital media (like email) an immediate response by an average of 34%.
While savvy marketers will use a combination of media for their campaigns, print is still among the top three.
What makes a direct mail campaign successful is the strategy behind it. Choosing the right format, crafting the right message, selecting the right list, ensuring the right mailing method, setting up the right tracking tools, and determining the right timing for your direct mail campaign are the keys to its success.
H-Cube Marketing has been creating direct mail campaigns for businesses since 2003. Because of that, we have concepts for many types of businesses and proven results in many markets around North America.
If you sell to your local market you may be a perfect fit for local print publications. Because your target audience is usually local many of the small local publications can be an economical way to reach your target audience. May times these local publications have a very targeted audience making them great for marketing local services to specific groups of people like seniors or athletes etc.
Your H-Cube Marketing package will include strategy, copyrighting, graphic design, and media purchasing to ensure you get the best deal possible from your local publications.
Almost every marketing system should include some form of print advertising.
One of the most cost-effective ways to reach a large part of your target market is through broadcast media like radio and TV. H-Cube Marketing has had years of experience in creating successful campaigns. With a huge library of ad scripts and our own voice over team we can have your ad campaign up and running within a few days.
Radio and TV are a great way to allow your prospects to meet you prior to coming into your business. In many cases, this is the reason people will choose you over your competition.
Request a consultation today to find out if we would recommend radio or TV as part of your marketing mix.
You can have all the best marketing and advertising in the world but if your phone isn’t being answered correctly all that effort could be wasted.
By recording all incoming calls and reviewing them with your receptionists we can quickly teach them what they can improve to convert more calls to customers. In addition, we have proven scripts and tracking mechanisms to make their job even more effective.
By understanding the goals of the marketing you are doing your front end staff can maximize your return on investment.
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